PC World: Autocomplete Astroturfing Struck Down in Japan
Google (or Yahoo) autocomplete in many circumstances will suggest phrases that are inaccurate or unfair when applied to my client’s name or business. In many cases, these autocomplete phrases are the...
View ArticleDoes Your Business have a Review Strategy?
Recently, the CEO of a large financial services business asked for help developing a strategy to deal with negative online reviews of his company that were materially impacting financial results. He...
View ArticleTwo Dollar Lawsuit leads to Million Dollar avoidable publicity fumble
Negative reviews from consumers are serious business. They can lead not only to lost revenue, but higher costs when they originate on sites like Ebay, where merchants are charged more for listings when...
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Google Search and Big Data… predicting stock market moves before they happen?
An intriguing new paper published in Nature suggests Google Search data can in some cases be correlated to major stock market movements: At their core, financial trading data sets reflect the myriad of...
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Keyword Research is the Secret that Leads to Top Search Click Opportunities
A new study provides empirical evidence of an important truth about search: being in first place of organic results against important keywords is vital. The Chitika study, reported by Search Engine...
View ArticleReputation Management is Not A Technique
Some truths are so obvious as to be hiding in plain sight. How to protect your online reputation is one of them. This week, New York Magazine explores the world of “black” online reputation management,...
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